Author = Ayoub Mohammadian
Number of Articles: 8

Data-Driven Culture in Organizations: A Systematic Review and Conceptual Analysis

Volume 11, Issue 1, August 2026, Pages 227-266

10.22034/aimj.2026.562886.1666

Ali Asghar Pourezzat, Abbas Nargesian, Mohammadreza Esmaeili Givi, Ayoub Mohammadian, Marjan Rostamzad Mansour

Applications and Challenges of Big Data in Retail Industry: Proposing a Decision Making Model for Implementation

Volume 8, Issue 1, August 2022, Pages 225-244

10.22034/aimj.2022.170983

Ayoub Mohammadian, Jalil Heidary Dahooie, Fateme Vasheghani Farahani, Mahmood Rafiey

Prerequisites for Using Big Data to Innovate in Marketing Activities

Volume 7, Issue 1, August 2021, Pages 243-268

10.22034/aimj.2021.141511

Maede Amini, Seyed Mohammadbagher Jafari, Ayoub Mohammadian, Asef Karimi

A Digital Transformation Maturity Model Based on Mixed Method: Case Study of Pharmaceutical Companies

Volume 5, Issue 2, March 2020, Pages 48-69

10.22034/aimj.2020.108244

Elham Asad Amraji, Ayoub Mohammadian, Ali Rajab Zadeh Ghatari, Maryam Shoar

The innovation maturity model based on customer knowledge: A meta-synthesis

Volume 4, Issue 2, March 2019, Pages 89-109

Zahra Poursaeid bonab, Mohammad Mosakhani, Abouzar Arabsorkhi, Ayoub Mohammadian