Author = کیماسی، مسعود
Number of Articles: 1

Providing a Model of the Effect of Advertising on consumers' Cognitive Dissonance (Meta Synthesis Approach)

Volume 9, Issue 1, September 2024, Pages 35-57

10.22034/aimj.2023.211854

Seyed Reza Seyed Javadin, Mohammad Rahim Esfidani, Masoud Keimasi, Nazanin Rahmani

Iranian Journal of Information Management