Author = Ayoub Mohammadian
Applications and Challenges of Big Data in Retail Industry: Proposing a Decision Making Model for Implementation

Volume 8, Issue 1, August 2022, Pages 225-244

Ayoub Mohammadian; Jalil Heidary Dahooie; Fateme Vasheghani Farahani; Mahmood Rafiey


Prerequisites for Using Big Data to Innovate in Marketing Activities

Volume 7, Issue 1, August 2021, Pages 243-268

Maede Amini; Seyed Mohammadbagher Jafari; Ayoub Mohammadian; Asef Karimi


Identifying and Categorizing Data Analytics Applications of Internet of Things (IoT) Technology in the Field of Smart Agriculture by Using Meta Synthesis Method

Volume 6, Issue 1, September 2020, Pages 1-23

Ayoub Mohammadian; Jalil Heidary Dahooie; Ali Reza Qorbani


A Digital Transformation Maturity Model Based on Mixed Method: Case Study of Pharmaceutical Companies

Volume 5, Issue 2, March 2020, Pages 48-69

Elham Asad Amraji; Ayoub Mohammadian; Ali Rajab Zadeh Ghatari; Maryam Shoar


Proposing a Model for Explaining the Economic Impacts of Implementing Local Search Engine’s National Plan in Iran with Considering the Role of Government Intervention and Mediating Factor of Startup Performance

Volume 5, Issue 1, September 2019, Pages 61-80

Ayoub Mohammadian; Maryam Khodadad Barmi; Mohammad Jalali; Alireza Yari


The innovation maturity model based on customer knowledge: A meta-synthesis

Volume 4, Issue 2, March 2019, Pages 89-109

Zahra Poursaeid bonab; Mohammad Mosakhani; Abouzar Arabsorkhi; Ayoub Mohammadian