Modeling the Factors Affecting people’s Participation in Mobile Applications Related to the Sharing Economy in Iran

Document Type : Original Article

Authors
Afsaneh Golshani 1
Ameneh Khadivar 2
Fatemeh Abbasi 3
1 M.Sc of Information Technology Management, Faculty of Social Sciences and Economics, Al-Zahra University, Tehran, Iran.
2 Associate Prof., Dep. of Social and Economic, Al-Zahra University, Tehran, Iran.
3 Postdoctoral Researcher, Dep. of Social and Economic, Al-Zahra University, Tehran, Iran.
10.22034/aimj.2019.106196
Abstract
One of the most important areas for developing digital technologies is sharing economy. The sharing economy facilitates the sharing of resources through IT support. ICTs have led to innovation in the provision of services, especially in today's competitive environment, and has also accelerated the development of digital systems, resulting in the development of collaborative consumption (CC). Today, many online businesses are based on a common consumption model. Given the emergence of these businesses and the potential barriers to it, it is vital to focus on the factors affecting and deterring participation. In this regard, factors affecting participation in collaborative consumption applications were first studied and then, based on the results, the factors affecting participation were prioritized from the point of view of the users and, finally, the participation model in collaborative consumption applications is provided.  In this research, the statistical society consists of ordinary people and different classes of society. Data were collected through a questionnaire and analyzed using nonparametric statistical methods. Identifying the factors of participation in collaborative consumption applications in this research has been done using quantitative research method and applying descriptive survey method. After the analysis, the acceptance factors, taking into account prioritization, are economic, social, logical and environmental, respectively. In the results of this study, the partnership model for collaborative consumption applications is also presented. These results can be effective in helping to implement collaborative consumption applications and increasing people's participation.

Keywords

ساروخانی، باقر. 1381. روشهای تحقیق در علوم اجتماعی. تهران: پژوهشگاه علوم انسانی و مطالعات فرهنگی.
Acquier, A., Daudigeos, T., & Pinkse, J. 2017. “Promises and paradoxes of the sharing economy: An organizing framework”. Technological Forecasting and Social Change, 125, 1-10.
Barnes, S. J., & Mattsson, J. 2017. Understanding collaborative consumption: Test of a theoretical model. Technological Forecasting and Social Change. 118, 281-292.
Basselier, R., Langenus, G., & Walravens, L. 2018. The rise of the sharing economy. Economic Review. (iii), 57-78.
Belk, R. 2014. You are what you can access: Sharing and collaborative consumption online. Journal of business research. 67(8), 1595-1600.
Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. 2017. A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research. 79, 219-227.
Böcker, L., & Meelen, T. 2017. Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions. 23, 28-39.
Botsman, R., & Rogers, R. 2010. Beyond zipcar: Collaborative consumption. Harvard Business Review. 88(10), 30.
Bucher, E., Fieseler, C., & Lutz, C. 2016. What's mine is yours (for a nominal fee)–Exploring the spectrum of utilitarian to altruistic motives for Internet-mediated sharing. Computers in Human Behavior. 62, 316-326.
Chang, W. L., & Wang, J. Y. 2018 . Mine is yours? Using sentiment analysis to explore the degree of risk in the sharing economy. Electronic Commerce Research and Applications, 28, 141-158.
Cockayne, D. G. 2016. Sharing and neoliberal discourse: The economic function of sharing in the digital on-demand economy. Geoforum. 77, 73-82.
Ert, E., Fleischer, A., & Magen, N. 2016. Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management. 55, 62-73.
Ganapati, S., & Reddick, C. G. 2018 . Prospects and challenges of sharing economy for the public sector. Government Information Quarterly. 35(1), 77-87.
Godelnik, R. 2017. Millennials and the sharing economy: Lessons from a ‘buy nothing new, share everything month’project. Environmental Innovation and societal transitions. 23, 40-52.
Hamari, J., Sjöklint, M., & Ukkonen, A. 2016. The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology. 67(9), 2047-2059.
Heylighen, F. 2017. Towards an intelligent network for matching offer and demand: From the sharing economy to the global brain. Technological Forecasting and Social Change. 114, 74-85.
Lawson, S. 2010. Transumers: Motivations of non-ownership consumption. ACR North American Advances.
Lindenberg, S.  2001. Intrinsic motivation in a new light. Kyklos. 54(2‐3), 317-342.
Mi, Z., & Coffman, D. M. 2019. The sharing economy promotes sustainable societies. Nature communications. 10(1), 1-3.
Milanova, V., & Maas, P. 2017 . Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting. Journal of Business Research. 75, 159-171.
Möhlmann, M. 2015. Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour. 14(3), 193-207.
Owyang, J., Samuel, A., & Grenville, A. 2014. Sharing is the new buying: How to win in the collaborative economy. Vision Critical/Crowd Companies.
Richardson, L. (2015). Performing the sharing economy. Geoforum. 67, 121-129.
Statista. 2019. [Online]  Available at: https://www.statista.com/statistics/289856/number-sharing-economy-users-us/) .accessed 11 Oct. 2019)
Szetela, B., & Mentel, G. (2016). May the sharing economy create a new wave of globalization?. Економічний часопис-ХХІ. (161), 31-34.
Van de Glind, P. B. 2013. The consumer potential of Collaborative Consumption: Identifying the motives of Dutch Collaborative Consumers & Measuring the consumer potential of Collaborative Consumption within the municipality of Amsterdam (Master's thesis).
Iranian Journal of Information Management
Volume 5, Issue 1 - Serial Number 8
September 2019
Pages 210-225

  • Receive Date 27 February 2019
  • Revise Date 06 August 2019
  • Accept Date 19 September 2019