Iranian Journal of Information Management

Optimizing the Library Site for Search Engines through Augmented Reality Technology

Document Type : Original Article

Authors

1 Assistant Prof., Department of Information Science and Epistemology, Faculty of Management, University of Tehran, Tehran, Iran

2 Evaluation Expert of Research Centers, Vice President of Research of the Ministry of Health, Medical Treatment and Education

10.22034/aimj.2022.159229

Abstract

The aim of this study was to investigate the effectiveness of using augmented reality technology in the specialized library website on improving the SEO of the library site. The research is considered as an applied-developmental research. Question 1 using library studies and quantitative content analysis (Two automatic analysis tools "SEO timer" and "SEO check-up site" were played), question 2, survey and questionnaire, question 3, experimental survey, pre-test and post-test. First, 12 components were extracted as the main components of library SEO. In the second stage, 7 main components of augmented reality content were identified and then a library was selected to test the impact of augmented reality content on SEO. The result of using augmented reality on its visibility showed that the library site's ranking in Google retrieval has improved by an average of 60% in one month (without major advertisements and notifications), which can be based on two components: the number of visitors with an increase of approximately 98 % And the duration of users' presence on the site should be justified by an approximate increase of 120%. According to SEO experts and augmented reality experts and librarians, the use of augmented reality technology can be effective in improving some SEO-related items, and the test of establishing augmented reality-based content on the library's website also showed that google rank of library site improved by 60%.

Keywords

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Iranian Journal of Information Management
Volume 7, Issue 2 - Serial Number 13
March 2022
Pages 164-181
  • Receive Date: 22 May 2022
  • Accept Date: 04 October 2022