Identifying the Elements of the Niche Platform Business Model (Study Case: Iran's Sport Fishing Platform)

Document Type : Original Article

Authors

1 Assistant Prof., Research Group Information Social Studies, Information and Society Research Department, Iranian Research Institute for Information Science and Technology (IranDoc), Tehran, Iran

2 Assistant Prof., Social Communication Group, Culture and Communication Faculty, Soore University, Tehran, Iran

3 MA, Media Management Group, Culture and Communication Faculty, Soore University, Tehran, Iran

4 PhD, Human Resource Management group, management faculty, University of Tehran, Tehran, Iran

10.22034/aimj.2022.159556

Abstract

"Sport fishing" or "Recreational fishing" is a highly profitable hobby and sport, and Iran has high capabilities to do it. researchers believes that all the stakeholders can be gathered together by launching a platform, and by creating "Value network" of sport fishing. this can provide the necessary information for manager of this field, leads to improving the knowledge and skills of fishers, preserving natural resources and protecting aquatic resources and develop entrepreneurship. Therefore, this study tried to design the business model of "Iranian sports fishing platform". This research is based on Osterwalder’s "Business model canvas", and the "Delphi" method. researchers got the initial idea of the potential elements of nine parts of the Osterwalder’s canvas by surveying four of the world's foremost sport fishing platforms. Then, data were gathered by Snowball sampling method in two rounds by using a questionnaire. Out of 105 elements, 18 of which did not reach the required score in the second round of Delphi and were ignored, and 15 elements were eliminated in the third round. 72 elements were remained, according to which, researchers presented the canvas of this business model. The high level of experts' agreement with monetizing of the platform through "Advertising" and their low willingness to have "Legal and regulatory bodies" in the platform and taking the advantage of its benefits can be regarded as the most interesting findings. Considering the important role of "customer trust" in the platform, it can bring about the success and failure of a platform. This finding can be generalized to most platform businesses in Iran, especially marketplaces.

Keywords

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  • Receive Date: 26 April 2022
  • Revise Date: 30 August 2022
  • Accept Date: 27 October 2022