Comparing the Strategy of TV Health Network and World Health Organization in Increasing Health Literacy

Document Type : Original Article

Authors
Mina Nemati Soldaragh 1
Afsaneh Mozaffari 2
Ali Delavar 3
1 PhD Student, Department of Communication Sciences, Research Sciences Branch, Islamic Azad University, Tehran, Iran
2 Faculty member, Department of Communication Sciences, Science and Research Unit, Islamic Azad University, Tehran, Iran
3 Prof., Department of Measurement and Evaluation, Faculty of Psychology and Educational Sciences, Allameh Tabatabaei University, Tehran, Iran
10.22034/aimj.2024.227962
Abstract
This research has been conducted with the aim of finding commonalities and differences between the performance of Iran's national television and the definition of global health experts in the concept of health literacy using a combined method in both quantitative and qualitative parts of thematic analysis. The data obtained from the observation with the stratified random sampling method in the statistical population of TV health programs with the inductive reasoning method led to the identification of the priority of the physical dimension in the quantitative part. In the qualitative part, we obtained the basic themes and organization, general themes, and the inter-subject communication network. Also, the results of comparing the programs with the definitions of global experts revealed the common points and shortcomings of the programs. Common points include medical care based on the recommendations of doctors and nurses for improvement and treatment, and the use of health information and concepts to reduce risks and prevent diseases and provide concepts. Most prevention programs are dedicated to non-communicable diseases. Among the shortcomings of the programs, we can mention the lack of attention to strengthening active citizenship and the recognition of people's rights as patients, and the lack of attention to informing the audience as consumers of health products and reaching health centers to improve health. Paying attention to health indicators in the programs and comparing it with the opinions of global health experts in order to eliminate deficiencies and deficiencies has been one of the research innovations.

Keywords

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  • Receive Date 22 September 2023
  • Revise Date 27 January 2024
  • Accept Date 29 August 2025