مؤسسه تک رسا. (1399). گزارش صنعت تبلیغات دیجیتال در ایران. گزارش منتشر نشده مؤسسه تکرسا
Ailawadi, K. L., Gedenk, K., Langer, T., Ma, Y., & Neslin, S. A. (2014). Consumer response to uncertain promotions: An empirical analysis of conditional rebates. International Journal of Research in Marketing, 31(1), 94–106. https://doi.org/10.1016/j.ijresmar.2013.08.002
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91–104.
Alavi, S., Bornemann, T., & Wieseke, J. (2015). Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts. Journal of Marketing, 79(2), 62–78. https://doi.org/10.1509/jm.12.0408
Asghar, H. M. (2015). Measuring information seeking through Facebook: Scale development and initial evidence of Information Seeking in Facebook Scale (ISFS). Computers in Human Behavior, 52, 259–270.
Bales, R. F. (1958). Task roles and social roles in problem-solving groups. Readings in Social Psychology, 437–447.
Bambauer-Sachse, S., & Massera, L. (2015). Interaction effects of different price claims and contextual factors on consumers’ reference price adaptation after exposure to a price promotion. Journal of Retailing and Consumer Services, 27, 63–73.
Berger, C. R., & Calabrese, R. J. (1974). Some explorations in initial interaction and beyond: Toward a developmental theory of interpersonal communication. Human Communication Research, 1(2), 99–112.
Choi, S, Stanyer, M., & Kim, M. (2010). Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions. Psychology and Marketing, 27(8), 766–779. https://doi.org/10.1002/mar.20356
Choi, Sungchul, Park, S. J., Qiu, C., & Stanyer, M. (2013). The discount is unfair: Egocentric fairness in risky discounts. Journal of Economic Psychology, 39, 32–43. https://doi.org/10.1016/j.joep.2013.06.007
Coelho, R. L. F., de Oliveira, D. S., & de Almeida, M. I. S. (2016). Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics. Online Information Review, 40 (4), 458–471. https://doi.org/https://doi.org/10.1108/OIR-06-2015-0176
DesAutels, P., Berthon, P., & Salehi-Sangari, E. (2011). Rising to the challenge: A model of contest performance. Journal of Financial Services Marketing, 16(3–4), 263–274. https://doi.org/10.1057/fsm.2011.18
Dhar, S. K., González-Vallejo, C., & Soman, D. (1995). Brand promotions as a lottery. Marketing Letters, 6(3), 221–233. https://doi.org/10.1007/BF00995113
Dhar, S. K., González-Vallejo, C., & Soman, D. (2008). Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims? Marketing Science, 18(2), 154–177. https://doi.org/10.1287/mksc.18.2.154
Gottlieb, J., Oudeyer, P.-Y., Lopes, M., & Baranes, A. (2013). Information-seeking, curiosity, and attention: computational and neural mechanisms. Trends in Cognitive Sciences, 17(11), 585–593.
Izadi, B., Dong, L., & Esfidani, M. R. (2021). Stay Home And Shop Together. Journal of Electronic Commerce Research, 22(1), 59-75.
Jiang, T. (2013). An exploratory study on social library system users’ information seeking modes. Journal of Documentation, 69 (1), 6–26.
Jung, W. J., Yang, S., & Kim, H. W. (2020). Design of sweepstakes-based social media marketing for online customer engagement. Electronic Commerce Research, 20 (1), 119–146. https://doi.org/10.1007/s10660-018-09329-0
Kim, C. H., & Han, E. (2020). Premiums paid for what you believe in: the interactive roles of price promotion and cause involvement on consumer response. Journal of Retailing, 96(2), 235–250.
Knobloch, L. K., & Solomon, D. H. (2005). Relational uncertainty and relational information processing: Questions without answers? Communication Research, 32(3), 349–388.
Koo, J., & Suk, K. (2020). Is $0 Better than Free? Consumer Response to “$0” versus “Free” Framing of a Free Promotion. Journal of Retailing, 96(3), 383–396.
Krishnan, B. C., Dutta, S., & Jha, S. (2013). Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure. Journal of Retailing, 89(1), 105–113. https://doi.org/https://doi.org/10.1016/j.jretai.2012.11.001
Laporte, S., & Briers, B. (2019). Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes. Journal of Consumer Research, 45(6), 1331–1349. https://doi.org/10.1093/jcr/ucy041
Laporte, S., & Laurent, G. (2015). More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes. Journal of the Academy of Marketing Science, 43(3), 395–410. https://doi.org/10.1007/s11747-014-0389-2
Licata, J. W., Biswas, A., & Krishnan, B. C. (1998). Ambiguity and exaggeration in price promotion: perceptions of the elder and nonelder consumer. Journal of Consumer Affairs, 32(1), 56–81.
Lou, C., Tan, S.-S., & Chen, X. (2019). Investigating consumer engagement with influencer-vs. brand-promoted ads: The roles of source and disclosure. Journal of Interactive Advertising, 19(3), 169–186.
Luarn, P., Lin, Y.-F., & Chiu, Y.-P. (2015). Influence of Facebook brand-page posts on online engagement. Online Information Review, 39 (4), 505-519.
Marchionini, G. (1997). Information seeking in electronic environments (Issue 9). Cambridge university press.
Naumanen, E. (2017). Celebrities of Instagram-What Type of Content Influences Followers’ Purchase Intentions and Engagement Rate? [Aalto University]. https://aaltodoc.aalto.fi/handle/123456789/27270
Öhman, W. (2017). Instagram marketing: a study about the effect of visual content on customer engagement in the airline industry, Skemman: A Repository of Academic and Research Documents.
Peltier, J., Dahl, A. J., & VanderShee, B. A. (2020). Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions. Journal of Research in Interactive Marketing, 14 (2), 239–268. https://doi.org/https://doi.org/10.1108/JRIM-01-2020-0010
Pratt, L., Wiseman, R. L., Cody, M. J., & Wendt, P. F. (1999). Interrogative strategies and information exchange in computer‐mediated communication. Communication Quarterly, 47(1), 46–66. https://doi.org/10.1080/01463379909370123
Ramirez Artemio, J., & Burgoon, J. K. (2004). The effect of interactivity on initial interactions: the influence of information valence and modality and information richness on computer-mediated interaction. Communication Monographs, 71(4), 422–447.
Ramirez Jr, A., Walther, J. B., Burgoon, J. K., & Sunnafrank, M. (2002). Information-seeking strategies, uncertainty, and computer-mediated communication: Toward a conceptual model. Human Communication Research, 28(2), 213–228.
Ryu, H., & Jun, S. (2019). Asymmetric negative influence of cynicism and skepticism: a study of preventative communication. International Journal of Advertising, 38(4), 577–602. https://doi.org/10.1080/02650487.2019.1596448
Septianto, F., Lee, M. S. W., & Putra, P. G. (2020). Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions. Journal of Retailing and Consumer Services, 58, 102317.
Tafesse, W., & Wood, B. P. (n.d.). Followers’ engagement with instagram influencers: The role of influencers’ content and engagement strategy. Journal of Retailing and Consumer Services, 58, 102303.
Teo, L. X., Leng, H. K., & Phua, Y. X. P. (2019). Marketing on Instagram. International Journal of Sports Marketing and Sponsorship, 20(2), 321–332. https://doi.org/https://doi.org/10.1108/IJSMS-04-2018-0028
van Lieshout, L. L. F., de Lange, F. P., & Cools, R. (2020). Why so curious? Quantifying mechanisms of information seeking. Current Opinion in Behavioral Sciences, 35, 112–117.
van Lieshout, L., Traast, I., de Lange, F., & Cools, R. (2019). Curiosity or savouring? Information seeking is modulated by both uncertainty and valence. PsyArXiv. September 24. doi:10.31234/osf.io/5y6pz.
Weijts, W., Widdershoven, G., Kok, G., & Tomlow, P. (1993). Patients’ information-seeking actions and physicians’ responses in gynecological consultations. Qualitative Health Research, 3(4), 398–429.
Wilson, T. D. (1997). Information behaviour: an interdisciplinary perspective. Information Processing & Management, 33(4), 551–572.